Snail Mail Mascot

At Stamptitude, we believe that the most meaningful interactions are often the ones that take the most time. In an era of instant gratification, we have remained dedicated to the slow, deliberate art of wax sealing. A sentiment that extends all the way to how our products travel the globe.

To celebrate this philosophy, we would like to formally introduce you to our beloved mascot:

♔ Sigillius Waximus

A Name Chosen by You

When we sought to name our mascot, we turned to the people who know us best: our community. We received countless suggestions, ranging from the distinguished (The Duke of Stampington) to the humorous (Stampy McStampface).

Ultimately, Sigillius Waximus was chosen. A name that perfectly balances the grandeur of our trade with the lighthearted spirit of our team. It serves as a reminder that while we take our craftsmanship incredibly seriously, we never take ourselves too seriously.

The Philosophy of 'Snail Mail'

The concept of Sigillius was born from a very practical reality. As a brand proudly based in Hong Kong, our bespoke creations often travel over 15,000 km to reach their new homes in New York, London, or Paris.

In the early days, we worried that international shipping times might be a friction point. However, inspired by Derek Sivers’ philosophy in Anything You Want, we decided to turn a logistical necessity into a moment of delight. We realized that our customers, much like us, appreciate the romance of anticipation.

An excerpt from the book, showing the infamous CD Baby email

We embraced the identity of 'Snail Mail.' Just as a wax seal cannot be rushed, neither can the journey of a bespoke tool.

Designing the Character

To bring this vision to life, we commissioned the talented team at Sail Ho Studio. Our brief was simple yet abstract: create an animation that reflects our new, refined branding but retains our inherent playfulness.

Our original shipping animation from 2016

The result was a stroke of genius. They conceptualized a personified stamp character. A regal, Julius Caesar-esque stamp brimming with pride and being pulled in a carriage by a snail.

We fell in love with the sketch immediately. It captured a perfect duality: the dignified stamp standing tall and proud of his quality, despite being at the mercy of the humble, slow-moving pace of the postal service. It was a visual metaphor for "perfect imperfection."

A Lasting Impression

Since his debut, Sigillius Waximus has appeared on thousands of shipping notifications and even our National Stationery Show invites. We frequently receive messages from customers who tell us that the animation brought a smile to their face, turning a mundane shipping update into a memorable touchpoint.

Much like the wax seals we craft, this animation represents our commitment to detail. It is a reminder that even the smallest interactions like a shipping email can be crafted to inspire.

A special thank you to Daniele Simonelli and Sail Ho Studio for their magnificent work in bringing our story to life.

To see more of their work be sure to visit - http://www.sailhostudio.com/